{"id":2653,"date":"2024-04-05T13:50:11","date_gmt":"2024-04-05T11:50:11","guid":{"rendered":"https:\/\/e-prumysl.cz\/?p=2653"},"modified":"2024-04-05T13:52:26","modified_gmt":"2024-04-05T11:52:26","slug":"vyhled-it-prodejniho-kanalu-na-rok-2024-a-dale","status":"publish","type":"post","link":"https:\/\/e-prumysl.cz\/?p=2653","title":{"rendered":"V\u00fdhled IT prodejn\u00edho kan\u00e1lu na rok 2024 a d\u00e1le"},"content":{"rendered":"\n

Navzdory p\u0159etrv\u00e1vaj\u00edc\u00edm probl\u00e9m\u016fm vykazuje sv\u011btov\u00fd trh s IT po t\u0159ech letech nep\u0159\u00edzniv\u00fdch okolnost\u00ed zn\u00e1mky o\u017eiven\u00ed. P\u0159edpokl\u00e1d\u00e1 se, \u017ee v roce 2024 vzrostou celosv\u011btov\u00e9 dod\u00e1vky osobn\u00edch po\u010d\u00edta\u010d\u016f<\/strong><\/a> o osm procent a o stejn\u00e9 procento se zv\u00fd\u0161\u00ed i v\u00fddaje na IT<\/strong><\/a> oproti p\u0159edchoz\u00edmu roku. Co tedy bude toto o\u017eiven\u00ed trhu znamenat pro IT prodejn\u00ed kan\u00e1l v nadch\u00e1zej\u00edc\u00edch m\u011bs\u00edc\u00edch?<\/h2>\n\n\n\n

V\u0161e se m\u011bn\u00ed<\/strong><\/h2>\n\n\n\n

R\u016fst v\u00fddaj\u016f na IT lze z velk\u00e9 \u010d\u00e1sti p\u0159i\u010d\u00edst dopadu pandemie COVID-19. Uzav\u00edrac\u00ed opat\u0159en\u00ed a pr\u00e1ce na d\u00e1lku p\u0159inutily podniky po cel\u00e9m sv\u011bt\u011b zm\u011bnit zp\u016fsob sv\u00e9ho fungov\u00e1n\u00ed a v\u00fdrazn\u011b urychlily jejich strategie digitalizace. A pr\u00e1v\u011b te\u010f, stejn\u011b jako v dohledn\u00e9 budoucnosti, se toto tempo je\u0161t\u011b zrychluje d\u00edky \u0161irok\u00e9mu roz\u0161\u00ed\u0159en\u00ed um\u011bl\u00e9 inteligence (AI)<\/a> a v\u0161eho, co s n\u00ed souvis\u00ed.<\/p>\n\n\n\n

Kl\u00ed\u010dem k tomu jsou samoz\u0159ejm\u011b data a organizace se st\u00e1le \u010dast\u011bji obracej\u00ed ke cloudu a edge computingu, aby zajistily v\u00fdpo\u010detn\u00ed v\u00fdkon, \u00falo\u017ei\u0161t\u011b a rychlost pot\u0159ebn\u00e9 pro spr\u00e1vu obrovsk\u00e9ho mno\u017estv\u00ed dat, kter\u00e1 maj\u00ed k dispozici. V cel\u00e9m IT ekosyst\u00e9mu dodavatel\u00e9 a distributo\u0159i inovuj\u00ed produkty a slu\u017eby pro efektivn\u00ed spr\u00e1vu dat, kter\u00e9 jejich z\u00e1kazn\u00edk\u016fm umo\u017en\u00ed maximalizovat hodnotu t\u011bchto dat.<\/p>\n\n\n\n

Kombinace o\u010dek\u00e1v\u00e1n\u00ed z\u00e1kazn\u00edk\u016f a nutnosti dodr\u017eovat pr\u00e1vn\u00ed p\u0159edpisy z\u00e1rove\u0148 znamen\u00e1, \u017ee IT spole\u010dnosti a profesion\u00e1lov\u00e9 si uv\u011bdomuj\u00ed odpov\u011bdnost za sv\u016fj vlastn\u00ed dopad \u2013 a dopad sv\u00fdch z\u00e1kazn\u00edk\u016f \u2013 na zm\u011bnu klimatu, co\u017e v n\u011bkolika ohledech ovliv\u0148uje jejich rozhodnut\u00ed a kroky.<\/p>\n\n\n\n

Obavy o udr\u017eitelnost<\/strong><\/h2>\n\n\n\n

Vzhledem k v\u011bt\u0161\u00edmu pov\u011bdom\u00ed o probl\u00e9mech, jako je zm\u011bna klimatu, z\u00e1kazn\u00edci po\u017eaduj\u00ed, aby spole\u010dnosti p\u0159evzaly odpov\u011bdnost za sv\u016fj dopad na \u017eivotn\u00ed prost\u0159ed\u00ed, a z\u00e1rove\u0148 samotn\u00e9 spole\u010dnosti poci\u0165uj\u00ed tlak p\u0159edpis\u016f zam\u011b\u0159en\u00fdch na sni\u017eov\u00e1n\u00ed emis\u00ed sklen\u00edkov\u00fdch plyn\u016f. To v\u0161e se st\u00e1v\u00e1 v\u00fdznamn\u00fdm faktorem p\u0159i rozhodov\u00e1n\u00ed t\u011bchto spole\u010dnost\u00ed a vede je to k tomu, aby zohled\u0148ovaly udr\u017eitelnost p\u0159i navrhov\u00e1n\u00ed sv\u00fdch v\u00fdrobk\u016f a v\u00fdrobn\u00edch proces\u016f, a dokonce i p\u0159i v\u00fdb\u011bru dodavatel\u016f.<\/p>\n\n\n\n

To m\u00e1 d\u016fsledky pro IT prodejn\u00ed kan\u00e1l. St\u00e1le v\u00edce se prosazuje trend „zelen\u00e9ho IT“, kdy se spole\u010dnosti sna\u017e\u00ed minimalizovat dopad sv\u00e9ho provozu na \u017eivotn\u00ed prost\u0159ed\u00ed zav\u00e1d\u011bn\u00edm postup\u016f, jako je virtualizace, cloud computing a efektivn\u00ed \u0159\u00edzen\u00ed spot\u0159eby energie. V r\u00e1mci snahy o sn\u00ed\u017een\u00ed uhl\u00edkov\u00e9 stopy zav\u00e1d\u00ed mnoho IT spole\u010dnost\u00ed iniciativy v oblasti udr\u017eitelnosti, od vyu\u017e\u00edv\u00e1n\u00ed obnoviteln\u00fdch zdroj\u016f energie a\u017e po zvy\u0161ov\u00e1n\u00ed energetick\u00e9 \u00fa\u010dinnosti a sni\u017eov\u00e1n\u00ed mno\u017estv\u00ed odpadu.<\/p>\n\n\n\n

Zast\u0159e\u0161uj\u00edc\u00ed ot\u00e1zkou, kterou je t\u0159eba zv\u00e1\u017eit, je p\u0159echod od z\u00e1vislosti na fosiln\u00edch palivech k obnoviteln\u00fdm zdroj\u016fm energie, co\u017e m\u011bn\u00ed zp\u016fsob, m\u00edsto a \u010das v\u00fdroby, skladov\u00e1n\u00ed a \u0159\u00edzen\u00ed energie. Obchodn\u00ed partne\u0159i by si tedy m\u011bli uv\u011bdomit, \u017ee v\u011bt\u0161ina technologi\u00ed pot\u0159ebn\u00fdch pro tento p\u0159echod na novou energetiku ji\u017e existuje a m\u016f\u017ee b\u00fdt k dispozici, v\u010detn\u011b syst\u00e9m\u016f nep\u0159eru\u0161iteln\u00e9ho nap\u00e1jen\u00ed (UPS)<\/a>, kter\u00e9 mohou podpo\u0159it s\u00ed\u0165 stabilizac\u00ed frekvence<\/a> p\u0159i p\u0159echodu na obnoviteln\u00e9 zdroje.<\/p>\n\n\n\n

Odpov\u011bdnost za zm\u011bnu klimatu v\u0161ak nen\u00ed jedinou v\u011bc\u00ed, kter\u00e1 se t\u00fdk\u00e1 IT sektoru a prodejn\u00edho kan\u00e1lu. O\u010dek\u00e1v\u00e1 se, \u017ee digitalizace bude m\u00edt v n\u00e1sleduj\u00edc\u00edch m\u011bs\u00edc\u00edch v\u00fdznamn\u00fd dopad na tento prodejn\u00ed kan\u00e1l, co\u017e povede ke zm\u011bn\u00e1m obchodn\u00edch model\u016f, zku\u0161enost\u00ed z\u00e1kazn\u00edk\u016f a po\u017eadavk\u016f na dovednosti.<\/p>\n\n\n\n

Digit\u00e1ln\u00ed transformace<\/strong><\/h2>\n\n\n\n

Generativn\u00ed um\u011bl\u00e1 inteligence, kter\u00e1 je pravd\u011bpodobn\u011b „plak\u00e1tov\u00fdm d\u00edt\u011btem“ digitalizace, se na sc\u00e9n\u011b objevila v roce 2023 a jej\u00ed popularita nepolevuje. P\u0159edpokl\u00e1d\u00e1 se, \u017ee trh s generativn\u00ed um\u011blou inteligenc\u00ed poroste<\/a> do konce desetilet\u00ed o 42 % na 1,3 bilionu USD. V n\u00e1vaznosti na st\u00e1vaj\u00edc\u00ed technologie, jako je aplikovan\u00e1 um\u011bl\u00e1 inteligence a pr\u016fmyslov\u00e9 strojov\u00e9 u\u010den\u00ed, m\u00e1 vysok\u00fd potenci\u00e1l a uplatnitelnost ve v\u011bt\u0161in\u011b pr\u016fmyslov\u00fdch odv\u011btv\u00ed a d\u00edky sv\u00e9mu uplatn\u011bn\u00ed v kombinaci specifick\u00fdch a roz\u0161\u00ed\u0159en\u011bj\u0161\u00edch p\u0159\u00edpad\u016f pou\u017eit\u00ed by m\u011bla glob\u00e1ln\u00ed ekonomice p\u0159in\u00e9st a\u017e 4,4 bilionu USD ro\u010dn\u011b<\/a>.<\/p>\n\n\n\n

Vzhledem k t\u011bmto ekonomick\u00fdm p\u0159\u00ednos\u016fm nen\u00ed p\u0159ekvapiv\u00e9, \u017ee digit\u00e1ln\u00ed transformace je jednou z kl\u00ed\u010dov\u00fdch priorit EU. Jej\u00ed politick\u00fd program Digit\u00e1ln\u00ed dek\u00e1da<\/a> stanov\u00ed \u0159adu c\u00edl\u016f, jimi\u017e se bude digit\u00e1ln\u00ed transformace v cel\u00e9 Unii \u0159\u00eddit a\u017e do roku 2030. Mezi n\u011b pat\u0159\u00ed i c\u00edl zajistit, aby alespo\u0148 80 % v\u0161ech dosp\u011bl\u00fdch m\u011blo z\u00e1kladn\u00ed digit\u00e1ln\u00ed dovednosti. Koneckonc\u016f technologick\u00e9 zm\u011bny vy\u017eaduj\u00ed, aby si podniky a lid\u00e9 osvojili p\u0159\u00edslu\u0161n\u00e9 dovednosti a kompetence, maj\u00ed-li b\u00fdt \u00fasp\u011b\u0161n\u00e9.<\/p>\n\n\n\n

D\u016fle\u017eit\u00e9 je, \u017ee v t\u00e9to transformaci budou hr\u00e1t z\u00e1sadn\u00ed roli jak digit\u00e1ln\u00ed, tak lidsk\u00e9 prodejn\u00ed kan\u00e1ly, a proto je nezbytn\u00e9, aby byly tyto prodejn\u00ed kan\u00e1ly propojeny. Aby organizace mohly vyu\u017e\u00edt hodnotu technologi\u00ed, jako je generativn\u00ed um\u011bl\u00e1 inteligence, mus\u00ed sv\u00e9 prodejn\u00ed kan\u00e1ly postavit na syst\u00e9mech, kter\u00e9 umo\u017e\u0148uj\u00ed tok dat v re\u00e1ln\u00e9m \u010dase.<\/p>\n\n\n\n

Pro obchodn\u00ed partnery je proto z\u00e1sadn\u00ed, aby sledovali nejnov\u011bj\u0161\u00ed zm\u011bny a mohli tak vyu\u017e\u00edt nov\u00e9 p\u0159\u00edle\u017eitosti \u2013 pro sebe i sv\u00e9 z\u00e1kazn\u00edky \u2013 a udr\u017eet si konkuren\u010dn\u00ed v\u00fdhodu. Ti obchodn\u00ed partne\u0159i, kte\u0159\u00ed strategicky p\u0159ijmou nap\u0159\u00edklad cloud \u2013 a\u0165 u\u017e soukrom\u00fd, ve\u0159ejn\u00fd nebo hybridn\u00ed \u2013 si zajist\u00ed dlouhodob\u00fd \u00fasp\u011bch a umo\u017en\u00ed sv\u00fdm z\u00e1kazn\u00edk\u016fm z\u00edskat v\u011bt\u0161\u00ed obchodn\u00ed a technickou hodnotu ze sv\u00fdch strategi\u00ed modernizace IT.<\/p>\n\n\n\n

Zm\u011bny spot\u0159ebitelsk\u00fdch trend\u016f<\/strong><\/h2>\n\n\n\n

Stejn\u011b jako podniky m\u011bn\u00ed zp\u016fsob sv\u00e9ho fungov\u00e1n\u00ed, \u010din\u00ed tak i spot\u0159ebitel\u00e9, a to \u010dasto ze stejn\u00fdch d\u016fvod\u016f. I v tomto p\u0159\u00edpad\u011b mus\u00ed m\u00edt profesion\u00e1lov\u00e9 v oblasti prodejn\u00edch kan\u00e1l\u016f o t\u011bchto zm\u011bn\u00e1ch p\u0159ehled.<\/p>\n\n\n\n

Vezm\u011bme si nap\u0159\u00edklad elektromobily<\/a>. Obavy o udr\u017eitelnost vedly v roce 2023 k meziro\u010dn\u00edmu n\u00e1r\u016fstu prodeje elektromobil\u016f na cel\u00e9m sv\u011bt\u011b o 35 %<\/a>. P\u0159edpokl\u00e1d\u00e1 se, \u017ee do roku 2030 bude t\u00e9m\u011b\u0159 t\u0159etina<\/a> v\u0161ech celosv\u011btov\u011b prodan\u00fdch automobil\u016f elektrick\u00fdch a \u017ee do roku 2040 bude na silnic\u00edch 730 milion\u016f osobn\u00edch elektromobil\u016f<\/a>.<\/p>\n\n\n\n

Aby bylo mo\u017en\u00e9 splnit po\u017eadavky na p\u0159echod od spalovac\u00edch vozidel k elektromobil\u016fm, bude zapot\u0159eb\u00ed odpov\u00eddaj\u00edc\u00ed a spolehliv\u00e1 celost\u00e1tn\u00ed nab\u00edjec\u00ed infrastruktura<\/a>. Stejn\u011b jako u v\u0161ech elektrick\u00fdch a elektronick\u00fdch za\u0159\u00edzen\u00ed bude tato infrastruktura vy\u017eadovat pravidelnou \u00fadr\u017ebu, aby byla zaru\u010dena nep\u0159etr\u017eit\u00e1 provozuschopnost nab\u00edje\u010dek<\/a> a nedoch\u00e1zelo ke zbyte\u010dn\u00fdm v\u00fdpadk\u016fm v provozu. Nab\u00eddkou preventivn\u00ed \u00fadr\u017eby, telefonick\u00e9 podpory a mo\u017enosti nouzov\u00fdch oprav v p\u0159\u00edpad\u011b pot\u0159eby mohou obchodn\u00ed partne\u0159i pomoci udr\u017eet elektromobily na cest\u00e1ch a v uspokojiv\u00e9m provozu.<\/p>\n\n\n\n

Technologick\u00fd sektor se st\u00e1le pot\u00fdk\u00e1 s probl\u00e9my, v neposledn\u00ed \u0159ad\u011b s dopady pokra\u010duj\u00edc\u00edch geopolitick\u00fdch nepokoj\u016f, ale zd\u00e1 se, \u017ee o\u017eiven\u00ed z dob COVID je na dobr\u00e9 cest\u011b. Ve skute\u010dnosti, jak jsme vid\u011bli v souvislosti s prudk\u00fdm n\u00e1r\u016fstem popularity generativn\u00ed um\u011bl\u00e9 inteligence, doch\u00e1z\u00ed k n\u011bkter\u00fdm pokrok\u016fm neb\u00fdval\u00fdm tempem.<\/p>\n\n\n\n

A\u0165 u\u017e se jedn\u00e1 o udr\u017eitelnost, digitalizaci nebo nov\u00e9 a vznikaj\u00edc\u00ed tr\u017en\u00ed trendy, obchodn\u00ed partne\u0159i budou muset dr\u017eet krok s t\u00edmto pokrokem a transformovat sv\u00e9 podnik\u00e1n\u00ed tak, aby vyhovovalo nov\u00fdm inovativn\u00edm \u0159e\u0161en\u00edm, a dokonce vytv\u00e1\u0159et nov\u00e1 specializovan\u00e1 odd\u011blen\u00ed, aby sv\u00fdm z\u00e1kazn\u00edk\u016fm umo\u017enili vyu\u017e\u00edt p\u0159\u00edle\u017eitosti, kter\u00e9 se p\u0159ed nimi otev\u00edraj\u00ed.<\/p>\n\n\n\n

Autor: Fr\u00e9d\u00e9ric Leclerc, EMEA IT Channel Leader, Eaton<\/p>\n\n\n\n

O spole\u010dnosti Eaton<\/strong><\/p>\n\n\n\n

Eaton je spole\u010dnost zab\u00fdvaj\u00edc\u00ed se inteligentn\u00edm \u0159\u00edzen\u00edm energie, jej\u00edm\u017e c\u00edlem je zlep\u0161ovat kvalitu \u017eivota a chr\u00e1nit \u017eivotn\u00ed prost\u0159ed\u00ed pro obyvatele na cel\u00e9m sv\u011bt\u011b. \u0158\u00edd\u00edme se na\u0161\u00edm z\u00e1vazkem podnikat spr\u00e1vn\u011b, pracovat udr\u017eiteln\u011b a pom\u00e1hat na\u0161im z\u00e1kazn\u00edk\u016fm hospoda\u0159it s energi\u00ed \u2500 dnes i v budoucnu. Vyu\u017e\u00edv\u00e1n\u00edm glob\u00e1ln\u00edch trend\u016f r\u016fstu elektrifikace a digitalizace urychlujeme p\u0159echod na\u0161\u00ed planety na obnovitelnou energii, pom\u00e1h\u00e1me \u0159e\u0161it nejnal\u00e9hav\u011bj\u0161\u00ed sv\u011btov\u00e9 v\u00fdzvy v oblasti \u0159\u00edzen\u00ed energie a d\u011bl\u00e1me, co je nejlep\u0161\u00ed pro v\u0161echny z\u00fa\u010dastn\u011bn\u00e9 strany a celou spole\u010dnost.<\/a><\/p>\n\n\n\n

Spole\u010dnost Eaton byla zalo\u017eena v roce 1911 a ji\u017e sto let je k\u00f3tov\u00e1na na newyorsk\u00e9 burze. V roce 2022 jsme vyk\u00e1zali tr\u017eby ve v\u00fd\u0161i 20,8 miliardy dolar\u016f a na\u0161im z\u00e1kazn\u00edk\u016fm slou\u017e\u00edme ve v\u00edce ne\u017e 170 zem\u00edch. Pro v\u00edce informac\u00ed nav\u0161tivte webov\u00e9 str\u00e1nky www.eaton.com<\/a>. Sledujte n\u00e1s na Twitteru<\/a> a LinkedIn<\/a>.<\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

Navzdory p\u0159etrv\u00e1vaj\u00edc\u00edm probl\u00e9m\u016fm vykazuje sv\u011btov\u00fd trh s IT po t\u0159ech letech nep\u0159\u00edzniv\u00fdch okolnost\u00ed zn\u00e1mky o\u017eiven\u00ed. P\u0159edpokl\u00e1d\u00e1 se, \u017ee v roce 2024 vzrostou celosv\u011btov\u00e9 dod\u00e1vky osobn\u00edch po\u010d\u00edta\u010d\u016f o osm procent a o stejn\u00e9 procento se zv\u00fd\u0161\u00ed i v\u00fddaje na IT oproti p\u0159edchoz\u00edmu roku. Co tedy bude toto o\u017eiven\u00ed trhu znamenat pro IT prodejn\u00ed kan\u00e1l v nadch\u00e1zej\u00edc\u00edch […]<\/p>\n","protected":false},"author":4,"featured_media":2655,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[789,156,155],"tags":[812,816,819,817,810,818,813,815,811,814],"class_list":["post-2653","post","type-post","status-publish","format-standard","has-post-thumbnail","category-finance","category-podnikani","category-rady-a-navody","tag-ai","tag-digitalni-dekada","tag-eaton","tag-elektromobil","tag-it","tag-nabijeci-stanice","tag-pocitace","tag-stabilizace-frekvence","tag-umela-inteligence","tag-ups"],"yoast_head":"\nV\u00fdhled IT prodejn\u00edho kan\u00e1lu na rok 2024 a d\u00e1le - e Pr\u016fmysl<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.e-prumysl.cz\/?p=2653\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"V\u00fdhled IT prodejn\u00edho kan\u00e1lu na rok 2024 a d\u00e1le - e Pr\u016fmysl\" \/>\n<meta property=\"og:description\" content=\"Navzdory p\u0159etrv\u00e1vaj\u00edc\u00edm probl\u00e9m\u016fm vykazuje sv\u011btov\u00fd trh s IT po t\u0159ech letech nep\u0159\u00edzniv\u00fdch okolnost\u00ed zn\u00e1mky o\u017eiven\u00ed. P\u0159edpokl\u00e1d\u00e1 se, \u017ee v roce 2024 vzrostou celosv\u011btov\u00e9 dod\u00e1vky osobn\u00edch po\u010d\u00edta\u010d\u016f o osm procent a o stejn\u00e9 procento se zv\u00fd\u0161\u00ed i v\u00fddaje na IT oproti p\u0159edchoz\u00edmu roku. 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